Zeekr Right-Hand Drive Models Debut at Bangkok Motor Show, Begin Pre-Sales
On March 25, 2024, the Bangkok International Motor Show officially opened, with Zeekr Intelligent Technology showcasing the Zeekr X, Zeekr 009, and Zeekr 007 models. The right-hand drive version of the Zeekr X made its global debut at this event. Zeekr announced the start of pre-sales for the right-hand drive versions of the Zeekr X and Zeekr 009 in Thailand, with deliveries scheduled for the third quarter. This motor show marks Zeekr's formal entry into the global right-hand drive vehicle market, accelerating its "going global" strategy and bringing a luxurious intelligent electric travel experience to global users.
Pre-Sales in Thailand: Global Debut of the Right-Hand Drive Zeekr X
The new luxury all-purpose SUV, Zeekr X, is designed to meet the luxurious needs of urban users, breaking traditional design molds and space constraints. It features Zeekr's original design, 0-100 km/h acceleration in just 3.7 seconds, 720° all-around safety armor, and top-tier luxury experiences such as 4D cloud zero-gravity seats, setting new standards in the compact luxury market and continuing to lead as the best-selling Chinese brand in the over 200,000 RMB compact model segment.
Zeekr 009: Redefining the Luxury MPV
As the world's first native electric luxury MPV (Multi-Purpose Vehicle, also know as "people carriers" ), the Zeekr 009 breaks traditional MPV conventions with its extreme luxury, performance, and safety. On January 15, Zeekr 009 saw a comprehensive upgrade in its luxury features, including standard equipment such as streaming rearview mirrors, passenger seat comfort packages, and double-layer soundproof glass for the third row, enhancing its luxury experience in all seating positions and better accommodating family use scenarios.
Global Expansion with SEA Architecture
Leveraging the SEA architecture, which supports both left-hand and right-hand drive configurations, Zeekr can quickly respond to different market needs. The right-hand drive versions of Zeekr X and Zeekr 009 meet E-NCAP and A-NCAP five-star safety standards, featuring a new HMI vehicle interaction system that supports local languages such as Chinese, Thai, and English, and offers local cabin application services like FM radio, HERE map navigation, and popular apps like Spotify, Tiktok, and Zoom. They also support CarPlay & Android Auto, OTA updates, and online services.
Accelerating Globalization
Zeekr is committed to building a full industrial chain experience ecosystem, providing consumers with a lifetime experience. In Thailand, Zeekr will use a 1+N business model, with one subsidiary and multiple partners, allowing Thai consumers to enjoy intelligent electric travel more freely.
With the rapid transformation of the global automotive industry, the Southeast Asian market, with a population of 700 million, has become a new frontline for car companies. Focusing on Thailand, Zeekr aims to reach other Southeast Asian countries and right-hand drive markets globally. In 2024, Zeekr has entered countries like the Philippines, Laos, and Myanmar and plans to expand to Singapore, Hong Kong, and Macau.
Leading Global Expansion from China
Supported by Geely Holding Group's global collaborative innovation capabilities, Zeekr's overseas strategy is systematic. From R&D and production to sales and service models, Zeekr builds full industrial chain capabilities, with the genes of a global brand and the ability to export new modes and capabilities of Chinese new energy vehicles to overseas markets.
The pre-sale of Zeekr in Thailand and the global debut of the right-hand drive models represent not just a new attempt at international expansion but a comprehensive market strategy. Developing new energy vehicles has become a global consensus, and in 2024, Zeekr will continue its global journey, bringing ultimate travel experiences to users worldwide.